At first glance, a shield represents Fundación Dondé’s century-old mission: a guarantee of protection to turn to if needed. On a deeper level, that shield is actually a jewelry box from which a glow emanates, an aura that highlights the dignity clients feel as owners of their property, feeling supported through the pawning process. Finally, the symbol evokes a third element: an open book, a reminder that education is the foundation’s differentiating vocation.
The graphic identity of Fundación Dondé reveals the importance of its dual mission. It symbolizes their visible service to society through an extensive network of pawn shops, and also their educational vocation. At its core, these are not so far apart and share the same philosophy: believing in the resilience and freedom inherent in every person.