That’s why its language is based on the lines of maps representing international interaction, imports, and exports. It defines a worldly, global, and contemporary man—formal, well-traveled, well-read, and experienced.
The map lines, always drawn with subtle thickness, also evoke the strokes of a tailor meticulously crafting a suit: stylish and made to measure.
The brand centers on the JBE initials, subtly reminiscent of the stencil typefaces used on shipping boxes. They are set in Archer, a slab-serif typeface with a modern American style designed by Hoefler & Frere-Jones. Its orange tone contrasts perfectly with the elegant black background or the warm texture of wood, emphasizing its masculine appeal. In the official signature, JBE is always accompanied by the full name.
JBE’s formal personality is that of a successful man in every aspect: elegant and distinctive, where body language, gestures, and even the framing of the photography describe the brand’s character and its interpretation of fashion.