Over the last decade, Monex has gradually shifted from currency exchange to a diversification strategy; from offering a single product to multiple products; from a single company to a financial group; from a Mexican company to a global one.
Based on these concepts, Ideograma found that Monex has always built “bridges of value,” connecting the importance of its clients and their companies, collaborators, partners, governments, and financial markets to the rest of the world. Over the last decade, Monex has gradually shifted from currency exchange to a diversification strategy; from offering a single product to multiple products; from a single company to a financial group; from a Mexican company to a global one.
With this brand idea, we inspired the rest of Monex’s new identity; we took the iconic “O” from Monex and transformed it into a portal, an efficient access point—or a peephole—through which the most important transactions happen.
With a color palette inspired by Monex’s signature blues, we communicate formality without losing a touch of modernity and dynamism. The same photographic style reinforces the three key concepts of its narrative: building bridges between plans and realities, business goals and corporate growth; the value of relationships and the talent of the people connected to Monex; and dynamism, reflected in the diversity of solutions they offer to close the gap between their clients and their goals, helping them reach their objectives faster and more efficiently.