With polypropylene roofs as their first product, their ambition is to move toward more comprehensive construction solutions that make it easier to (re)build fair relationships with intermediaries and (re)create dignified and functional spaces for those who live in them. That’s exactly where the brand idea came from: Disruptive (re)builders.
The name Teket evokes the words “techo” (roof) and “tecnología” (technology), is easy to pronounce, and easy to remember. It’s also a palindrome, which adds interesting graphic possibilities.
The brandmark consists of a diamond-shaped frame, representing a roof and the protection their products provide to customers. We played with the direction of the second “E” so it points to the “K” and forms a roof and direction symbol.
We also developed a simplified version that emphasizes the “K roof,” ideal for use in applications where the brand must be reduced in size, such as social media avatars or souvenir pins.
We chose a vibrant green as the main color to reference sustainability, paired with Oxford gray to express the solidity associated with the construction sector.
Part of the brand’s visual narrative is rotated 45°, serving a triple purpose: echoing the angles of the diamond-shaped logo, evoking the necessary incline of roofs, and recalling Teket’s disruption and innovation in its field.