We developed a complete corporate identity project for this new holding company, previously known as Fondo de Transporte México. The seven companies that make up the group are dedicated to school transportation, moving services, national and international freight, and especially logistics.
The name Traxión reflects the concepts of traction, movement, and pathways. Similarly, the graphic identity—which frames the name Traxión within a structured grid—not only outlines routes for growth, but also for logistics and order.
Embedded in the design is the concept of a holding company as an innovative financial vehicle. The green and gray tones are modern and energetic, denoting drive and innovation, networks, and routes.
That’s why Traxión “sets everyone on the right path.” Under its new name and with a corporate identity that positioned them as sector leaders, they achieved their IPO on the Mexican Stock Exchange in September 2017.