Year
2005
Sector
Tourism
What we did
Naming, illustration
Global aviation has changed. Today’s traveler demands more competitive prices and a more personalized service than they have historically received.
Volaris was born in 2006
to address this need,
with a low-cost airline
model but an uncommon
focus on customer care
in the industry, seeking
the formula for success
that has made it the
favorite of the smart
buyer.
The name Volaris evokes
Polaris, the North Star
that remains steady on
the horizon and for
centuries has served as
a guide for navigators.
The pixelated effect
refers to internet users
who plan their
itineraries through
digital platforms and
creates a feeling of
night twinkling. It’s
the brightest star,
drawing our attention
from the sky.