True to its inspiration and founding DNA, Kipling decided to evolve its brand to continue making a difference for many more generations, maintaining its relevance and importance.
Created by Ideograma, Kipling’s new identity is based on the idea of “transcending as a family,” reinforcing Kipling’s spirit, which inspires parents and children, teachers and staff, directors and founders to overcome their own limits and live beyond ourselves through our legacy; all thanks to the values, trust, and sense of unity that come from being a great family of families.
The logo consists of a “K” designed as a “tanagrami” (a blend of the words tangram and origami), in which each piece and color reflects the coexistence of different shapes, symbolizing the union of different yet complementary perspectives, elements, and members of the Kipling family.
Ideograma brought back the historic red from the old shield as an element that honors the many generations who have attended the school. The main typeface is FF Mark, chosen for its geometric nature and because it was created to blend tradition with innovation in a contemporary style.
The pieces of the tanagrami come to life in a language that, with a playful expression, arranges and rearranges them in the many pieces of communication. The brand’s vibrant and contrasting colors are used to identify the different grade levels in its educational offering.
Kipling fulfills its promise to transcend with a brand that communicates educational innovation, guaranteeing academic excellence, values-based education, and a strong sense of family to form well-rounded individuals ready to face the challenges of today’s society.