Year
2023
Sector
Fashion
What we did
Rebranding
Behind Truzt is Ruz, a Mexican company that is a leader in the design, development, and distribution of fashion accessories, costumes, and toys. Its production strength has allowed it to be a licensee for Disney, Star Wars, Harry Potter, Pokémon, NFL, NBA, and others. Ruz also seeks to break into new markets with a strategy of investing in its own brands, as its credentials are a strong endorsement for any product or brand.
We built Truzt around a
concept that, at
Ideograma, we call a
brand idea. In this
case, it centers on two
key elements: trust and
choice.
Truzt’s DNA lies in the
confidence with which
you choose a product
that fits your needs and
style, knowing there
will always be a
backpack to accompany
you and help you feel
like yourself. The name,
besides being a variant
of the English word
“trust,” is also a
subtle nod to Ruz.
“Truzt goes with you” is
the brand’s slogan,
speaking not only to the
portability of the
backpack but also to the
brand’s reliability and
versatility: there’s a
Truzt for everyone,
anytime.
The logo is made up of
different elements that
reflect the variety of
its offerings and its
chameleon-like
adaptability, able to
match the style of its
consumers and be their
reflection. The variety
of colors dresses the
brand according to the
occasion or the license
it’s working with.
The final period we use
in communication stands
out, establishing that
the only thing left to
do is to trust that
there will always be a
Truzt for everyone.